Saurabh Pandey's AtomThought.com

6 Tips for Selling Online Video Ads!

6 Tips for Selling Online Video Ads!

1. It’s not just about reach, it’s about involvement and engagement: Explain to your clients about the involvement, sharability and engagement opportunities. Gone are the days of sales based on just impressions, registered users and reach.
2. It’s also about respecting consumers’ choice: The user will watch a video ad only if he/she chooses to. It’s [...]

Is Twitter Tweeting Enough?

Is Twitter Tweeting Enough?

It’s 3 years now for TWITTER, and what great 3 years indeed!
If we go by Nielson’s late report on Twitter’s growth- it’s a mind boggling 1382% growth year on year, receiving over 7 million unique in a single month! (Nielson, US figures, February 2009)
But is that good enough?
I have mentioned in one of my earlier [...]

Meeting Barrack Obama's Digital Guru!

Meeting Barrack Obama’s Digital Guru!

I followed the Online Marketing initiatives of the US Presidential Elections, 2008, closely and also created a detailed presentation on my understanding of how the same can be replicated in India.
This presentation deck was appreciated widely and has been downloaded by more than a thousand people in the last few months. (http://tr.im/gBiF)
I was indeed very [...]

CrowdSourcing- The New Social Media Mantra to Sell Better!

CrowdSourcing- The New Social Media Mantra to Sell Better!

I was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing at Dell India-SMB division, and while we talked about things that Dell can do with ibibo, in terms of branding and performance based advertising solutions, he also told me about Dell SWARM.

This is yet [...]

IAB-Social Media Metrics-Standard Definitions Document

IAB-Social Media Metrics-Standard Definitions Document

Social Media presents a whole new way in which consumers can experience and interact with brands. 
The core of social media is ‘influence’ and ‘engagement’, and today the challenge before us is to measure the ‘influence’ and ‘engagement’ opportunities.
I had created  a couple of white papers, a few months back:
1. ‘Social Media and RoI’ : (http://tr.im/7gk6)   [...]

Website Review- BankBazaar.com

Website Review- BankBazaar.com

 
I wrote a piece on The Story and Strategy of Money Portals in India (http://atomthought.com/?p=5), a few months back.  The idea was to decipher what the Indian consumers want from a money portal and how can that portal satisfy their needs of information and application without much intrusion.
Last year we saw a multitude of portals [...]

Recession? Not for Social Media Marketing!

Recession? Not for Social Media Marketing!

 
The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend:
53% of the marketers are determined to increase their social media budget during the recession. Further 42% said that they will keep their spend intact and not reduce it.
Very clearly 95% of the marketers are positively inclined towards investing in [...]

2 Million ONLINE Leads Market for BFSI Sector in India!

2 Million ONLINE Leads Market for BFSI Sector in India!

 
One of the largest spenders on internet in India is the Banking and Finance Services Industry (BFSI). No, don’t be under any illusion, BFSI sector is not the most evolved sector when it comes to using the web to it’s full potential.
Anyways, a large chunk of spending by BFSI can be attributed to generating and [...]

The Great Indian Digital Elections!

The Great Indian Digital Elections!

Do you know which company featured at the top in the Fast Company 50 list this year? None other than Obama & Company. The way Obama used technology and digital medium to attract , engage and convert voters was unprecedented! So much so that Indian politicians have also embarked upon the digital safari. Do you [...]