AtomThought, Digital Marketing India, Social Media Marketing India

I followed the Online Marketing initiatives of the US Presidential Elections, 2008, closely and also created a detailed presentation on my understanding of how the same can be replicated in India.
This presentation deck was appreciated widely and has been downloaded by more than a thousand people in the last few months. (http://tr.im/gBiF)
I was indeed very [...]

Social Media presents a whole new way in which consumers can experience and interact with brands. 
The core of social media is ‘influence’ and ‘engagement’, and today the challenge before us is to measure the ‘influence’ and ‘engagement’ opportunities.
I had created  a couple of white papers, a few months back:
1. ‘Social Media and RoI’ : (http://tr.im/7gk6)   [...]

 
The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend:
53% of the marketers are determined to increase their social media budget during the recession. Further 42% said that they will keep their spend intact and not reduce it.
Very clearly 95% of the marketers are positively inclined towards investing in [...]

Do you know which company featured at the top in the Fast Company 50 list this year? None other than Obama & Company. The way Obama used technology and digital medium to attract , engage and convert voters was unprecedented! So much so that Indian politicians have also embarked upon the digital safari. Do you [...]