The Ultimate Online Social Experience!
For anyone interested in online social behaviour ,
last 48 hours have been like a live case study.
I have personally been aggressively engaged in tracking the events in Mumbai through twitter, facebook, Wikipedia, flickr , various blogs and not forgetting good old Google.
I have also observed the trending of reactions very closely, which began as news, [...]
Mumbai Terror Attack on Social Media!
Twitter is shouting incessantly:
Nov 27, 10:37 AM:
deepakshenoy: CCTV footage from CST being shown, people shot outside the station, two guys came and opened fire , lobbed grenades
kunalgautam: #Help_Mumbai #mumbai JJ Hospital 022-23739400 St George Hospital -022–22620344,Bombay Hospital 22067676 extn216 requires blood donors ( …
startonomics: #mumbai NSG in complete charge, Military Top officials cmntd,DONOT QUANTIFY TERRORIST NO.They are highly motivtd [...]
Online Reputation Management- Part 1
You do a Google search on your brand, and what do you see “Your Brand Sucks!” Many brands in India do not realise the impact of negative word of mouth ONLINE! It’s important to track and optimise reputation online. How do we do it? Find from my real-life experience on how to initiate, sustain and track an ORM Campiagn!
World’s 1st NRI Video Talent Hunt!
What does it take to address a niche community? And can we use Social Media, like a video platform, to effectively target and involve a niche community? My real experience for your consumption right here!
Technology Marketing in Digital Age!
As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!
5 Myths about Online Social Marketing!
Glamorous new term, at least here in India. And everyone wants to increase sales through Social Media. Does it work? Can it increase your sales conversions? Get your answers to these and other similar questions,through an innovative ‘myth-buster-writing’ approach!
Mobile Marketing!
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium.
Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
The Story and Strategy of Money Portals in India
Money Portals have been around since last 10 odd years, but surprisingly none of them have evolved beyond just being a lead aggregator. The story of banking portals is similar too. The bank portals lack user friendliness and are also using digital space as a cheaper way to generate leads. Let’s understand the nuances of this market and what’s there ahead…
Next Game Changers!
There’s a very interesting article in a recent issue of Business 2.0 (http://money.cnn.com/magazines/business2/business2_archive/2007/09/01/100169862/index.htm)
about top 10 game changing companies/start-ups. I found a few of them very relevant and exciting, but a few, not so disruptive, for instance:
1) Blinkx: A web video search and ad insertion application- Google is already on it and they are trying to launch an appropriate [...]
