10 Digital Trends to Observe in 2009
The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a change in the way we look at digital marketing.
2 ways to consume this content:
A. 10 Digital Trends to Observe in 2009 e-booklet
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B. The abridged version is right below:
1. Mobile- With the advent of 3G, WiMax and Number portability in 2009, advertising, revenue opportunity and content- all will undergo a sea change.
2. Social Search- Search will never be the same. With the power of community, experts and local knowledge merging with technology, search may start to change for the next 10 years-in 2009 itself.
3. Open ID- The year where we can hope to see both a faceoff and consolidation amongst the giants-MS, Google, Yahoo and FaceBook. Whatever it is, the era of single sign in and collaboration with a difference, takes a new start from 2009. There are still no clear answers around various issues including privacy and 2009 hence will be the year to get these answers and a possible consolidation of technology.
4. Widget Marketing- This new form of marketing will become increasingly popular in India in 2009.
5. Citizen Journalism- After 26/11 marketers and publishers have understood the power of social media and this would change the face of content publishers for ever.
6. Rahul Obama- The increase in spend by political parties on digital medium and hiring of professionals to maintain online reputation and connect with communities- will be seen in 2009.
7. Content Monetisation- Look forward to more and better opportunities for content monetisation. Web2.0 has made content generation easy but monetisation is still a challenge.
8. Advanced Analytics- Marketers finally will move beyond clicks and leads and lay emphasis on other key metrics to judge not just online performance but integrated marketing performance.
9. DTH/IP and e-commerce- IP TV converges with ecommerce. Now not just will there be a revolution in content consumption and monetisation, but also commerce through a click of a button on your remote.
10. Lastly resession will prove to be a boon for Online media- Online media will grow globally by about 15%. Marketers will move money to measurable marketing initiatives, and with the introduction of new marketing opportunities led by mobile, we will see a rejuvination of digital marketing in 2009.
10 Digital Trends to Observe in 2009 e-booklet
Right Click and Save the ebooklet
Jan 4th, 2009 at 3:56 am
Lovely post. Trend #6 can be stronger than ever as other countries will be likely to follow Obama’s strategy to get to online environment. We can say the social media will change the political marketing as we’ve never seen before. Online strategy will be used - and developed - from the US to Australia, from Vladvostok to Santiago de Chile, passing through Rwanda and Middle East as well.
Jan 28th, 2009 at 10:03 am
Good work! Thank you very much!
I always wanted to write in my site something like that. Can I take part of your post to my site?
Of course, I will add backlink?
Regards, Reader