Measure-Up Your Super-Performance Blog!
Measure up your Super-performance blog!
The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him how HP did a wonderful job of engaging Bloggers and creating a buzz (and eventually growing sales for their dragon series) recently in USA.
The executive asked me “How did they know which bloggers to engage?” This was a valid and basic question and I thought, just like him, many of our marketers may also be in quandary of how to know which bloggers engage to create a buzz around their products.
In other words, since blogs and social media have gained so much prominence, it’s inevitable that they will find their way in the media plans of smart marketers sooner or later- but how do you know which blog to invest your money in? What are the Key Performance Indicators for a Blog?
Even otherwise, many of us write blogs and own websites, how do we track our blogs and sites to the fullest? How much tracking is enough? This propelled me to do some research and create a working model of BPM (Blog Performance Metrics). I am putting this model for free download and consumption.
Right Click and Save the e-booklet on BPM (Blog performance Metrics)
Please use it and let me know your thoughts and outcomes. Do you think we can add or delete a few metrics, please feel free to comment here and I shall be glad to share your thoughts with all our readers.
Dec 14th, 2008 at 7:10 pm
Hi
I have taken the liberty to translate your thought to hebrew (and refer in my Blog), let’s see which response will it make.
All in all you have “duplicated” metrics in popularity and involvement (for example), yet I found it fascinating
Oren
Dec 14th, 2008 at 7:40 pm
Thanks for you comments Oren. You may be right in that there could be an overlap between not just popularity and involvement, but also among other metrics.
Please do share your further experiences and observations so that the metrics can become precise.
Dec 16th, 2008 at 5:07 pm
Interesting model. As an independent resource you might consider taking a look at the KPIs registered in KPI Library in the categories blogging and general category e-business:
http://kpilibrary.com/categories/blog
http://kpilibrary.com/categories/ebusiness
best regards,
Erik Hoffmann
Founder, KPI Library
Jan 30th, 2009 at 11:01 am
My blog Alexa ranked No 1 UK, No 1 Europe, No 3 Global.
http://www.gabrielleteare.com
I use mybloglog for metrics.