The Great Indian Digital Elections!
Do you know which company featured at the top in the Fast Company 50 list this year? None other than Obama & Company. The way Obama used technology and digital medium to attract , engage and convert voters was unprecedented! So much so that Indian politicians have also embarked upon the digital safari. Do you [...]
India Strategy for Social Networking Sites!
My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’. You can view the article here: http://desicreative.com/?p=371
We see a very complex situation in India, given that there is a clutter by small and large local players, coupled with the affinity Indians have developed towards sites like Facebook!
And precisely why this article [...]
Social Media Experiment by Ford Fiesta!
As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz. One of the flagship strategies to achieve these objectives is the deployment of a Social Media Marketing program.
Auto-makers have been the early proponents of Social Media Marketing and we have seen a few cases, though [...]
