CrowdSourcing- The New Social Media Mantra to Sell Better!
I was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing at Dell India-SMB division, and while we talked about things that Dell can do with ibibo, in terms of branding and performance based advertising solutions, he also told me about Dell SWARM.
This is yet [...]
IAB-Social Media Metrics-Standard Definitions Document
Social Media presents a whole new way in which consumers can experience and interact with brands.
The core of social media is ‘influence’ and ‘engagement’, and today the challenge before us is to measure the ‘influence’ and ‘engagement’ opportunities.
I had created a couple of white papers, a few months back:
1. ‘Social Media and RoI’ : (http://tr.im/7gk6) [...]
Website Review- BankBazaar.com
I wrote a piece on The Story and Strategy of Money Portals in India (http://atomthought.com/?p=5), a few months back. The idea was to decipher what the Indian consumers want from a money portal and how can that portal satisfy their needs of information and application without much intrusion.
Last year we saw a multitude of portals [...]
