The Problem with ‘Brand Advertising’ on the Web!
ShareLong back we used to think that web is good only for direct response…wait, did I say long back? Actually, even now many advertisers and particularly brand advertisers believe that web is a lead generation model, and branding cannot be achieved on web!
So why this feeling? I perceive it to be due to the following [...]
6 Tips for Selling Online Video Ads!
Share1. It’s not just about reach, it’s about involvement and engagement: Explain to your clients about the involvement, sharability and engagement opportunities. Gone are the days of sales based on just impressions, registered users and reach.
2. It’s also about respecting consumers’ choice: The user will watch a video ad only if he/she chooses to. It’s [...]
