Social Authority Marketing- Getting deeper into Social Media!
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We all know that at the heart of Social Networks is ‘Conversations’. But have we thought why do we converse
and what do we intend to achieve with conversation?
Of course, conversation is critical to co-create and share and that’s why we converse. But it seems there are deeper meanings and implications of conversations.
Our endeavour to [...]
Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management
ShareWhen I received an email from Prof. Anita Saxena of New Delhi Institute of Management, inviting me as a speaker in their annual marketing seminar, I was pleasantly surprised. I was surprised because it was great to hear that an academic institution understands and appreciates the value of Social Media in the field of marketing.
My [...]

