Enterprise 2.0! How businesses are lapping up social media?
ShareWhat do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0!
My discussion with Rahul and Geetaj Channana of CTO Forum Magazine, went on for a [...]
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
ShareMany marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try [...]
