Social Media Marketing- Short Term or for Ever?
As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well.
But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake.
More than that, how do we continue your social media campiagn [...]
How Social Media is changing brand communication paradigm
I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to [...]
Close Looping Your Social Media Marketing Campaign!
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts.
The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
For example: I [...]
