Atomthought.com, Social Media India, Digital Marketing India, Internet Marketing India

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now.
I am also asked by many people about whether they should take a GAP exam and that how it could help them in their careers. Hence thought of writing down my experience and understanding here, hope it helps!
As a [...]

As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well.
But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake.
More than that, how do we continue your social media campiagn [...]

I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to [...]

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts.
The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
For example: I [...]

So how do you buy your t-shirts, or shoes?
Well,  you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. Then you take your best friend and try out the shoes in the store- why did you take your best friend? Oh, because you wanted to [...]

What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0!
My discussion with Rahul and Geetaj Channana of CTO Forum Magazine, went on for a [...]

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try [...]

Creating a facebook page is easy. But more important is what you do with it and how you create more impact.
You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them. You also know about the power of interactivity and how small, relevant and continued [...]

Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes?
Answer: Precisely why!
Both the portals are huge and overlapping, offer similar services , own similar resumes and display similar openings.
This signifies that:
1. [...]