Digital Discover
Digital Discover is all about discovering! Discovering about new blogs, new sites and new trends.
ebay X.Commerce & If Indian eCommerce has Missed the Bus?
ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce.
ebay realises that to win this battle, it has to play [...]
Social Media and the New Workplace!
Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. Based on the feedback and interest that this article generated in the CIO/CTO community, I was invited by the editor of the magazine Rahul Mani to delve further into this topic and speak at [...]
Enterprise 2.0! How businesses are lapping up social media?
What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0!
My discussion with Rahul and Geetaj Channana of CTO Forum Magazine, went on for a [...]
Facebook Notes- Thoughts
A few days back I penned down some thoughts on facebook notes and while doing that I found facebook notes really useful. Not many people use it though, it’s not in your face and not very glamourised but very utalitarian. Here are the thoughts originally penned here: http://www.facebook.com/pandeysaurabh?v=app_2347471856#!/notes/saurabh-pandey/the-power-of-facebook-notes/326953028518
I find facebook notes more powerful than twitter. I [...]
The Next Big Thing After Twitter! Is FourSquare The Answer?
I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself.
To start with I have always been very impressed with the idea of using location based targeting with social networks (though I understand [...]
How is Facebook Going to Make it’s 1st Billion Dollars?
Do you know that there may be a social networking site which is bigger or almost equal to Facebook?
And do you know it earns 2-3 times more than Facebook already?
That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly?
‘I will [...]
Are We Using Internet To It’s Fullest?
Coming straight to the point- I ask you - Are we using the internet to it’s fullest? Is internet being used for the very purpose it was designed for?
Let’s look at the consumer behvaior. Most of us think that internet is about finding free stuff, or discounted stuff! We do not buy anything till we [...]
Meeting Barrack Obama’s Digital Guru!
I followed the Online Marketing initiatives of the US Presidential Elections, 2008, closely and also created a detailed presentation on my understanding of how the same can be replicated in India.
This presentation deck was appreciated widely and has been downloaded by more than a thousand people in the last few months. (http://tr.im/gBiF)
I was indeed very [...]
Recession? Not for Social Media Marketing!
The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend:
53% of the marketers are determined to increase their social media budget during the recession. Further 42% said that they will keep their spend intact and not reduce it.
Very clearly 95% of the marketers are positively inclined towards investing in [...]
