Digital Discover
Digital Discover is all about discovering! Discovering about new blogs, new sites and new trends.
Enterprise 2.0! How businesses are lapping up social media?
ShareWhat do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0!
My discussion with Rahul and Geetaj Channana of CTO Forum Magazine, went on for a [...]
Facebook Notes- Thoughts
ShareA few days back I penned down some thoughts on facebook notes and while doing that I found facebook notes really useful. Not many people use it though, it’s not in your face and not very glamourised but very utalitarian. Here are the thoughts originally penned here: http://www.facebook.com/pandeysaurabh?v=app_2347471856#!/notes/saurabh-pandey/the-power-of-facebook-notes/326953028518
I find facebook notes more powerful than twitter. I [...]
The Next Big Thing After Twitter! Is FourSquare The Answer?
ShareI was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself.
To start with I have always been very impressed with the idea of using location based targeting with social networks (though I understand [...]
How is Facebook Going to Make it’s 1st Billion Dollars?
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Do you know that there may be a social networking site which is bigger or almost equal to Facebook?
And do you know it earns 2-3 times more than Facebook already?
That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly?
‘I will [...]
Are We Using Internet To It’s Fullest?
ShareComing straight to the point- I ask you - Are we using the internet to it’s fullest? Is internet being used for the very purpose it was designed for?
Let’s look at the consumer behvaior. Most of us think that internet is about finding free stuff, or discounted stuff! We do not buy anything till we [...]
Meeting Barrack Obama’s Digital Guru!
ShareI followed the Online Marketing initiatives of the US Presidential Elections, 2008, closely and also created a detailed presentation on my understanding of how the same can be replicated in India.
This presentation deck was appreciated widely and has been downloaded by more than a thousand people in the last few months. (http://tr.im/gBiF)
I was indeed very [...]
Recession? Not for Social Media Marketing!
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The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend:
53% of the marketers are determined to increase their social media budget during the recession. Further 42% said that they will keep their spend intact and not reduce it.
Very clearly 95% of the marketers are positively inclined towards investing in [...]
Social Media Experiment by Ford Fiesta!
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As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz. One of the flagship strategies to achieve these objectives is the deployment of a Social Media Marketing program.
Auto-makers have been the early proponents of Social Media Marketing and we have seen a few cases, though [...]
Will ‘Technology’ Survive the Recession?
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USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Is this the beginning of the end of technology giants?
NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009.
Motorola, Microsoft, [...]
