Digital Discover
Digital Discover is all about discovering! Discovering about new blogs, new sites and new trends.
Social Media Experiment by Ford Fiesta!
As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz. One of the flagship strategies to achieve these objectives is the deployment of a Social Media Marketing program.
Auto-makers have been the early proponents of Social Media Marketing and we have seen a few cases, though [...]
Will ‘Technology’ Survive the Recession?
USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Is this the beginning of the end of technology giants?
NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009.
Motorola, Microsoft, [...]
10 Digital Trends to Observe in 2009
The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a change in the way we look at digital marketing.
2 ways to consume this content:
A. 10 Digital Trends to Observe in 2009 e-booklet
Right Click and Save the e-booklet
B. The abridged version is right below:
1. Mobile- With [...]
The Ultimate Online Social Experience!
For anyone interested in online social behaviour ,
last 48 hours have been like a live case study.
I have personally been aggressively engaged in tracking the events in Mumbai through twitter, facebook, Wikipedia, flickr , various blogs and not forgetting good old Google.
I have also observed the trending of reactions very closely, which began as news, [...]
Mumbai Terror Attack on Social Media!
Twitter is shouting incessantly:
Nov 27, 10:37 AM:
deepakshenoy: CCTV footage from CST being shown, people shot outside the station, two guys came and opened fire , lobbed grenades
kunalgautam: #Help_Mumbai #mumbai JJ Hospital 022-23739400 St George Hospital -022–22620344,Bombay Hospital 22067676 extn216 requires blood donors ( …
startonomics: #mumbai NSG in complete charge, Military Top officials cmntd,DONOT QUANTIFY TERRORIST NO.They are highly motivtd [...]
Next Game Changers!
There’s a very interesting article in a recent issue of Business 2.0 (http://money.cnn.com/magazines/business2/business2_archive/2007/09/01/100169862/index.htm)
about top 10 game changing companies/start-ups. I found a few of them very relevant and exciting, but a few, not so disruptive, for instance:
1) Blinkx: A web video search and ad insertion application- Google is already on it and they are trying to launch an appropriate [...]
