Digital Focus
Focus on a specific and pertinent area or issue of digital marketing. This section is educative in nature and draws from real-life experiences, observations and research-both primary and secondary.
GAP (Google Advertising Professional) Certification! Useless or Useful?
ShareGAP- Google certified advertising professional has been a buzz word in India for about 5 years now.
I am also asked by many people about whether they should take a GAP exam and that how it could help them in their careers. Hence thought of writing down my experience and understanding here, hope it helps!
As a [...]
Apple Tablet- Thoughts!
ShareJust thinking aloud:
Is Apple launching it’s tablet to compete with Kindle only? Or is it a strategy to converge all devices together and redefine the way we compute? With wifi internet, iphone and ipod capabaility alongwith multimedia content rendering and storage- it can completely redefine the way we compute, converse and consume content!
Some people have [...]
Are they making a fool of you- the digital & social media trainers?
ShareI have been visiting various management institutions to speak on social media and digital marketing.
It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum
But today I am not [...]
Bean bags don’t make a Google!
ShareI am not an entrepreneur (so far!) or a CEO of an Indian Internet organisation, but I am an Indian who has worked for a few years in global and Indian internet companies and over the years have tried to fathom the gaps that have succeeded in disabling Indian companies to scale heights which they [...]
Will SRK invest in a Gaming League?
ShareWill we see a day when movie stars and celebrities start investing in online gaming leagues?
Is that day near, when we would see such a huge upsurge in online gaming that it would be imminent to include gaming in the advertisers’ online media plan and social media plan?
With economy showing signs of revival, one can [...]
Why Indian Education Industry Needs To Be Serious About It’s Web-Strategy?
ShareDuring the past 90 days, I managed to meet over 30 educational institutes of various sizes and catgeories across the country.
A majority of these have started working with us now, wherein we provide them simple to advanced demand generation and branding solutions on the web.
However I noticed a few common peculiar attributes:
1. Most of the [...]
Is Twitter Tweeting Enough?
ShareIt’s 3 years now for TWITTER, and what great 3 years indeed!
If we go by Nielson’s late report on Twitter’s growth- it’s a mind boggling 1382% growth year on year, receiving over 7 million unique in a single month! (Nielson, US figures, February 2009)
But is that good enough?
I have mentioned in one of my earlier [...]
eCommerce Chargebacks and Remedies
ShareAccording to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008.
The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% since 2006.
But with rising unemployment and recession, [...]
Measure-Up Your Super-Performance Blog!
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The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him how HP did a wonderful job of engaging Bloggers and creating a buzz (and eventually growing sales for their dragon series) recently in USA.
The executive asked me “How did they know which bloggers to engage?” [...]
