Digital Focus
Focus on a specific and pertinent area or issue of digital marketing. This section is educative in nature and draws from real-life experiences, observations and research-both primary and secondary.
Online Classifieds in India & The Bottom of Pyramid
At first we thought it was a joke! A buffalo listed on our classifieds portal-tradusAds.in
We decided to do a telephonic check. (Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.)
The results were even more surprising! The lister was genuine. He [...]
Social Media -Outsource or Not?
As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them.
I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels [...]
The Fall of Facebook?
I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!!
But this also triggered a couple of questions in my mind:
1. Just because befriending is easy on online social networks- what value can having [...]
GAP (Google Advertising Professional) Certification! Useless or Useful?
GAP- Google certified advertising professional has been a buzz word in India for about 5 years now.
I am also asked by many people about whether they should take a GAP exam and that how it could help them in their careers. Hence thought of writing down my experience and understanding here, hope it helps!
As a [...]
Apple Tablet- Thoughts!
Just thinking aloud:
Is Apple launching it’s tablet to compete with Kindle only? Or is it a strategy to converge all devices together and redefine the way we compute? With wifi internet, iphone and ipod capabaility alongwith multimedia content rendering and storage- it can completely redefine the way we compute, converse and consume content!
Some people have [...]
Are they making a fool of you- the digital & social media trainers?
I have been visiting various management institutions to speak on social media and digital marketing.
It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum
But today I am not [...]
Bean bags don’t make a Google!
I am not an entrepreneur (so far!) or a CEO of an Indian Internet organisation, but I am an Indian who has worked for a few years in global and Indian internet companies and over the years have tried to fathom the gaps that have succeeded in disabling Indian companies to scale heights which they [...]
Will SRK invest in a Gaming League?
Will we see a day when movie stars and celebrities start investing in online gaming leagues?
Is that day near, when we would see such a huge upsurge in online gaming that it would be imminent to include gaming in the advertisers’ online media plan and social media plan?
With economy showing signs of revival, one can [...]
Why Indian Education Industry Needs To Be Serious About It’s Web-Strategy?
During the past 90 days, I managed to meet over 30 educational institutes of various sizes and catgeories across the country.
A majority of these have started working with us now, wherein we provide them simple to advanced demand generation and branding solutions on the web.
However I noticed a few common peculiar attributes:
1. Most of the [...]
