Digital Focus
Focus on a specific and pertinent area or issue of digital marketing. This section is educative in nature and draws from real-life experiences, observations and research-both primary and secondary.
Is Twitter Tweeting Enough?
It’s 3 years now for TWITTER, and what great 3 years indeed!
If we go by Nielson’s late report on Twitter’s growth- it’s a mind boggling 1382% growth year on year, receiving over 7 million unique in a single month! (Nielson, US figures, February 2009)
But is that good enough?
I have mentioned in one of my earlier [...]
eCommerce Chargebacks and Remedies
According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008.
The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% since 2006.
But with rising unemployment and recession, [...]
Measure-Up Your Super-Performance Blog!
The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him how HP did a wonderful job of engaging Bloggers and creating a buzz (and eventually growing sales for their dragon series) recently in USA.
The executive asked me “How did they know which bloggers to engage?” [...]
Social Media Marketing and RoI
For long this debate about ‘ the RoI from Social Marketing’, has been continuing. And at best, the answers have been subjectivly factual. There is no doubt that it’s an evolving science and hence case studies are limited due to which inferring any conclusions would also be of little use.
It’s time for marketers to collaborate [...]
Online Reputation Management- Part 1
You do a Google search on your brand, and what do you see “Your Brand Sucks!” Many brands in India do not realise the impact of negative word of mouth ONLINE! It’s important to track and optimise reputation online. How do we do it? Find from my real-life experience on how to initiate, sustain and track an ORM Campiagn!
World’s 1st NRI Video Talent Hunt!
What does it take to address a niche community? And can we use Social Media, like a video platform, to effectively target and involve a niche community? My real experience for your consumption right here!
Mobile Marketing!
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium.
Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
