Digital Marketing
You can find articles relating to digital marketing and strategy in this section.
Social Media -Outsource or Not?
As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them.
I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels [...]
Where is Linkedin Going Wrong?
Did you notice the premium Job Seeker service that Linkedin has launched recently?
Apart from being expensive , I think Linkedin is missing a point somewhere.
Linkedin is a great platform where as a professional one can network and create a great professional reputation over time.
Linkedin in that sense is an open platform where professionals openly expose [...]
Close Looping Your Social Media Marketing Campaign!
While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts.
The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
For example: I [...]
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try [...]
Google Buzz- Is there a hidden agenda?
Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired.
What happens if Yahoo also launches a social platform around it’s email service integrated with flickr?
Better still: What happens if Microsoft launches a social platform around outlook email application?
But before we delve further on the above questions, let’s understand that [...]
Social Authority Marketing- Getting deeper into Social Media!
We all know that at the heart of Social Networks is ‘Conversations’. But have we thought why do we converse
and what do we intend to achieve with conversation?
Of course, conversation is critical to co-create and share and that’s why we converse. But it seems there are deeper meanings and implications of conversations.
Our endeavour to [...]
Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management
When I received an email from Prof. Anita Saxena of New Delhi Institute of Management, inviting me as a speaker in their annual marketing seminar, I was pleasantly surprised. I was surprised because it was great to hear that an academic institution understands and appreciates the value of Social Media in the field of marketing.
My [...]
How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation?
I was surprised to see Jet airways promoting cheap tickets on Google, even when most of it’s flights remain cancelled!
The question is: How can India’s largest Airline not use internet and social media intelligently and aptly to reduce customer angst and activate customer support?
How can India’s largest airline be so naïve to waste it’s money [...]
Why You Should Sack Your Social Media Agency Now?
What are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners on facebook, making false promises, expecting unexpected, the list is endless!
The bottomline- that’s not social media marketing! If your agency has ever given you the following recommendations- I suggest change your agency before it’s too [...]
