Digital Marketing
You can find articles relating to digital marketing and strategy in this section.
Close Looping Your Social Media Marketing Campaign!
ShareWhile we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts.
The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
For example: I [...]
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
ShareMany marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try [...]
Google Buzz- Is there a hidden agenda?
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Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired.
What happens if Yahoo also launches a social platform around it’s email service integrated with flickr?
Better still: What happens if Microsoft launches a social platform around outlook email application?
But before we delve further on the above questions, let’s understand that [...]
Social Authority Marketing- Getting deeper into Social Media!
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We all know that at the heart of Social Networks is ‘Conversations’. But have we thought why do we converse
and what do we intend to achieve with conversation?
Of course, conversation is critical to co-create and share and that’s why we converse. But it seems there are deeper meanings and implications of conversations.
Our endeavour to [...]
Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management
ShareWhen I received an email from Prof. Anita Saxena of New Delhi Institute of Management, inviting me as a speaker in their annual marketing seminar, I was pleasantly surprised. I was surprised because it was great to hear that an academic institution understands and appreciates the value of Social Media in the field of marketing.
My [...]
How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation?
ShareI was surprised to see Jet airways promoting cheap tickets on Google, even when most of it’s flights remain cancelled!
The question is: How can India’s largest Airline not use internet and social media intelligently and aptly to reduce customer angst and activate customer support?
How can India’s largest airline be so naïve to waste it’s money [...]
Why You Should Sack Your Social Media Agency Now?
ShareWhat are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners on facebook, making false promises, expecting unexpected, the list is endless!
The bottomline- that’s not social media marketing! If your agency has ever given you the following recommendations- I suggest change your agency before it’s too [...]
6 Tips for Selling Online Video Ads!
Share1. It’s not just about reach, it’s about involvement and engagement: Explain to your clients about the involvement, sharability and engagement opportunities. Gone are the days of sales based on just impressions, registered users and reach.
2. It’s also about respecting consumers’ choice: The user will watch a video ad only if he/she chooses to. It’s [...]
CrowdSourcing- The New Social Media Mantra to Sell Better!
ShareI was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing at Dell India-SMB division, and while we talked about things that Dell can do with ibibo, in terms of branding and performance based advertising solutions, he also told me about Dell SWARM.
This is yet [...]
