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By Saurabh Pandey • July 2nd, 2009

1. It’s not just about reach, it’s about involvement and engagement: Explain to your clients about the involvement, sharability and engagement opportunities. Gone are the days of sales based on just impressions, registered users and reach.
2. It’s also about respecting consumers’ choice: The user will watch a video ad only if he/she chooses to. It’s [...]

I was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing at Dell India-SMB division, and while we talked about things that Dell can do with ibibo, in terms of branding and performance based advertising solutions, he also told me about Dell SWARM.

This is yet [...]

Social Media presents a whole new way in which consumers can experience and interact with brands. 
The core of social media is ‘influence’ and ‘engagement’, and today the challenge before us is to measure the ‘influence’ and ‘engagement’ opportunities.
I had created  a couple of white papers, a few months back:
1. ‘Social Media and RoI’ : (http://tr.im/7gk6)   [...]

 
I wrote a piece on The Story and Strategy of Money Portals in India (http://atomthought.com/?p=5), a few months back.  The idea was to decipher what the Indian consumers want from a money portal and how can that portal satisfy their needs of information and application without much intrusion.
Last year we saw a multitude of portals [...]

Do you know which company featured at the top in the Fast Company 50 list this year? None other than Obama & Company. The way Obama used technology and digital medium to attract , engage and convert voters was unprecedented! So much so that Indian politicians have also embarked upon the digital safari. Do you [...]

My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’. You can view the article here: http://desicreative.com/?p=371
We see a very complex situation in India, given that there is a clutter by small and large local players, coupled with the affinity Indians have developed towards sites like Facebook!
And precisely why this article [...]

As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz. One of the flagship strategies to achieve these objectives is the deployment of a Social Media Marketing program.
Auto-makers have been the early proponents of Social Media Marketing and we have seen a few cases, though [...]

 
For long this debate about ‘ the RoI from Social Marketing’, has been continuing. And at best, the answers have been subjectivly factual.  There is no doubt that it’s an evolving science and hence case studies are limited due to which inferring any conclusions would also be of little use.
It’s time for marketers to collaborate [...]

Millions of internet users start their daily internet surfing chore with Google; for many others Google is an irreplaceable tool to search and find new information areas related to their work or interest.
Cult Sites like Facebook or My Space still haven’t evoked such loyalty and such involvement from their users. Yet, I believe that Google [...]