http://atomthought.com This site has been created by an ex-Googler Saurabh Pandey with the purpose of creating and sharing insightful thoughts around digital marketing. Wed, 07 Jul 2010 03:39:38 +0000 http://backend.userland.com/rss092 en So how do you buy your t-shirts, or shoes? Well,  you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from. Then you take your best friend and try out the shoes in the store- why did you take your best friend? ... http://atomthought.com/index.php/2010/07/group-buying/ What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO FORUM Magazine asked me! Even before this, a few months back Gaurav Dewan from Solution Digitas asked me about Enterprise 2.0! My discussion with Rahul and Geetaj Channana of CTO Forum ... http://atomthought.com/index.php/2010/05/enterprise-20-how-business-are-lapping-up-social-media/ Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive ... http://atomthought.com/index.php/2010/05/to-lock-in-or-to-set-free-how-the-new-age-consumers-are-evaluating-products-and-service/ Creating a facebook page is easy. But more important is what you do with it and how you create more impact. You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them. You also know about the power of interactivity and ... http://atomthought.com/index.php/2010/04/how-to-get-guaranteed-wows-and-fans-for-your-facebook-page/ Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Answer: Precisely why! Both the portals are huge and overlapping, offer similar services , own similar resumes and ... http://atomthought.com/index.php/2010/04/david-and-the-goliaths-of-the-job-portals/ A few days back I penned down some thoughts on facebook notes and while doing that I found facebook notes really useful. Not many people use it though, it's not in your face and not very glamourised but very utalitarian. Here are the thoughts originally penned here: http://www.facebook.com/pandeysaurabh?v=app_2347471856#!/notes/saurabh-pandey/the-power-of-facebook-notes/326953028518 I find facebook notes ... http://atomthought.com/index.php/2010/03/facebook-notes-thoughts/ [caption id="attachment_391" align="alignleft" width="300" caption="buzz"][/caption] Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. What happens if Yahoo also launches a social platform around it's email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? But before ... http://atomthought.com/index.php/2010/02/google-buzz-is-there-a-hidden-agenda/ Just thinking aloud: Is Apple launching it's tablet to compete with Kindle only? Or is it a strategy to converge all devices together and redefine the way we compute? With wifi internet, iphone and ipod capabaility alongwith multimedia content rendering and storage- it can completely redefine the way we compute, converse ... http://atomthought.com/index.php/2010/01/apple-tablet-thoughts/ I have been visiting various management institutions to speak on social media and digital marketing. It's heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it's a long way to reach a situation where these courses are integrated into their ... http://atomthought.com/index.php/2010/01/are-they-making-a-fool-of-you-the-digital-social-media-trainers/ I am not an entrepreneur (so far!) or a CEO of an Indian Internet organisation, but I am an Indian who has worked for a few years in global and Indian internet companies and over the years have tried to fathom the gaps that have succeeded in disabling Indian companies ... http://atomthought.com/index.php/2010/01/bean-bags-don%e2%80%99t-make-a-google/