Digital Marketing
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Why You Should Sack Your Social Media Agency Now?
What are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners on facebook, making false promises, expecting unexpected, the list is endless!
The bottomline- that’s not social media marketing! If your agency has ever given you the following recommendations- I suggest change your agency before it’s too [...]
The Great Indian Digital Elections!
Do you know which company featured at the top in the Fast Company 50 list this year? None other than Obama & Company. The way Obama used technology and digital medium to attract , engage and convert voters was unprecedented! So much so that Indian politicians have also embarked upon the digital safari. Do you [...]
Will ‘Technology’ Survive the Recession?
USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Is this the beginning of the end of technology giants?
NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009.
Motorola, Microsoft, [...]
eCommerce Chargebacks and Remedies
According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008.
The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% since 2006.
But with rising unemployment and recession, [...]
10 Digital Trends to Observe in 2009
The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a change in the way we look at digital marketing.
2 ways to consume this content:
A. 10 Digital Trends to Observe in 2009 e-booklet
Right Click and Save the e-booklet
B. The abridged version is right below:
1. Mobile- With [...]
Technology Marketing in Digital Age!
As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!
Mobile Marketing!
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium.
Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
