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The Fall of Facebook?
I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!!
But this also triggered a couple of questions in my mind:
1. Just because befriending is easy on online social networks- what value can having [...]
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try [...]
How is Facebook Going to Make it’s 1st Billion Dollars?
Do you know that there may be a social networking site which is bigger or almost equal to Facebook?
And do you know it earns 2-3 times more than Facebook already?
That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly?
‘I will [...]
How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation?
I was surprised to see Jet airways promoting cheap tickets on Google, even when most of it’s flights remain cancelled!
The question is: How can India’s largest Airline not use internet and social media intelligently and aptly to reduce customer angst and activate customer support?
How can India’s largest airline be so naïve to waste it’s money [...]
Why You Should Sack Your Social Media Agency Now?
What are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners on facebook, making false promises, expecting unexpected, the list is endless!
The bottomline- that’s not social media marketing! If your agency has ever given you the following recommendations- I suggest change your agency before it’s too [...]
Is Twitter Tweeting Enough?
It’s 3 years now for TWITTER, and what great 3 years indeed!
If we go by Nielson’s late report on Twitter’s growth- it’s a mind boggling 1382% growth year on year, receiving over 7 million unique in a single month! (Nielson, US figures, February 2009)
But is that good enough?
I have mentioned in one of my earlier [...]
Social Media Marketing and RoI
For long this debate about ‘ the RoI from Social Marketing’, has been continuing. And at best, the answers have been subjectivly factual. There is no doubt that it’s an evolving science and hence case studies are limited due to which inferring any conclusions would also be of little use.
It’s time for marketers to collaborate [...]
Is it easier to beat a Google than a Facebook?
Millions of internet users start their daily internet surfing chore with Google; for many others Google is an irreplaceable tool to search and find new information areas related to their work or interest.
Cult Sites like Facebook or My Space still haven’t evoked such loyalty and such involvement from their users. Yet, I believe that Google [...]
