marketing
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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. One of the reasons why you will be apprehensive to leave facebook and try [...]
Technology Marketing in Digital Age!
As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!
