Social Media Marketing
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Social Media Marketing- Short Term or for Ever?
ShareAs marketers we want to measure RoI from our investments and the same is true for our investments in social media as well.
But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake.
More than that, how do we continue your social media campiagn [...]
Social Authority Marketing- Getting deeper into Social Media!
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We all know that at the heart of Social Networks is ‘Conversations’. But have we thought why do we converse
and what do we intend to achieve with conversation?
Of course, conversation is critical to co-create and share and that’s why we converse. But it seems there are deeper meanings and implications of conversations.
Our endeavour to [...]
Why You Should Sack Your Social Media Agency Now?
ShareWhat are people not doing in the name of Social Media Marketing! Creating funny videos, writing dummy comments, pasting banners on facebook, making false promises, expecting unexpected, the list is endless!
The bottomline- that’s not social media marketing! If your agency has ever given you the following recommendations- I suggest change your agency before it’s too [...]
CrowdSourcing- The New Social Media Mantra to Sell Better!
ShareI was in Bangalore this Friday, and I was glad I met Anil Srinivas at Dell. Anil heads the marketing at Dell India-SMB division, and while we talked about things that Dell can do with ibibo, in terms of branding and performance based advertising solutions, he also told me about Dell SWARM.
This is yet [...]
IAB-Social Media Metrics-Standard Definitions Document
ShareSocial Media presents a whole new way in which consumers can experience and interact with brands.
The core of social media is ‘influence’ and ‘engagement’, and today the challenge before us is to measure the ‘influence’ and ‘engagement’ opportunities.
I had created a couple of white papers, a few months back:
1. ‘Social Media and RoI’ : (http://tr.im/7gk6) [...]
The Great Indian Digital Elections!
ShareDo you know which company featured at the top in the Fast Company 50 list this year? None other than Obama & Company. The way Obama used technology and digital medium to attract , engage and convert voters was unprecedented! So much so that Indian politicians have also embarked upon the digital safari. Do you [...]
India Strategy for Social Networking Sites!
ShareMy new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’. You can view the article here: http://desicreative.com/?p=371
We see a very complex situation in India, given that there is a clutter by small and large local players, coupled with the affinity Indians have developed towards sites like Facebook!
And precisely why this article [...]
Social Media Experiment by Ford Fiesta!
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As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz. One of the flagship strategies to achieve these objectives is the deployment of a Social Media Marketing program.
Auto-makers have been the early proponents of Social Media Marketing and we have seen a few cases, though [...]
Measure-Up Your Super-Performance Blog!
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The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him how HP did a wonderful job of engaging Bloggers and creating a buzz (and eventually growing sales for their dragon series) recently in USA.
The executive asked me “How did they know which bloggers to engage?” [...]
