Social Media Marketing
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Social Media Marketing and RoI
For long this debate about ‘ the RoI from Social Marketing’, has been continuing. And at best, the answers have been subjectivly factual. There is no doubt that it’s an evolving science and hence case studies are limited due to which inferring any conclusions would also be of little use.
It’s time for marketers to collaborate [...]
Online Reputation Management- Part 1
You do a Google search on your brand, and what do you see “Your Brand Sucks!” Many brands in India do not realise the impact of negative word of mouth ONLINE! It’s important to track and optimise reputation online. How do we do it? Find from my real-life experience on how to initiate, sustain and track an ORM Campiagn!
