social media metrics
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IAB-Social Media Metrics-Standard Definitions Document
ShareSocial Media presents a whole new way in which consumers can experience and interact with brands.
The core of social media is ‘influence’ and ‘engagement’, and today the challenge before us is to measure the ‘influence’ and ‘engagement’ opportunities.
I had created a couple of white papers, a few months back:
1. ‘Social Media and RoI’ : (http://tr.im/7gk6) [...]
