Social Media
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Social Media and the New Workplace!
Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. Based on the feedback and interest that this article generated in the CIO/CTO community, I was invited by the editor of the magazine Rahul Mani to delve further into this topic and speak at [...]
Social Media -Outsource or Not?
As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them.
I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels [...]
Google Buzz- Is there a hidden agenda?
Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired.
What happens if Yahoo also launches a social platform around it’s email service integrated with flickr?
Better still: What happens if Microsoft launches a social platform around outlook email application?
But before we delve further on the above questions, let’s understand that [...]
The Next Big Thing After Twitter! Is FourSquare The Answer?
I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself.
To start with I have always been very impressed with the idea of using location based targeting with social networks (though I understand [...]
How is Facebook Going to Make it’s 1st Billion Dollars?
Do you know that there may be a social networking site which is bigger or almost equal to Facebook?
And do you know it earns 2-3 times more than Facebook already?
That site is Qzone (Tencent), and it earns over a billion dollars in revenues per annum. How did this happen? And what can Facebook do to catch up quickly?
‘I will [...]
Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management
When I received an email from Prof. Anita Saxena of New Delhi Institute of Management, inviting me as a speaker in their annual marketing seminar, I was pleasantly surprised. I was surprised because it was great to hear that an academic institution understands and appreciates the value of Social Media in the field of marketing.
My [...]
How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation?
I was surprised to see Jet airways promoting cheap tickets on Google, even when most of it’s flights remain cancelled!
The question is: How can India’s largest Airline not use internet and social media intelligently and aptly to reduce customer angst and activate customer support?
How can India’s largest airline be so naïve to waste it’s money [...]
Are We Using Internet To It’s Fullest?
Coming straight to the point- I ask you - Are we using the internet to it’s fullest? Is internet being used for the very purpose it was designed for?
Let’s look at the consumer behvaior. Most of us think that internet is about finding free stuff, or discounted stuff! We do not buy anything till we [...]
Mumbai Terror Attack on Social Media!
Twitter is shouting incessantly:
Nov 27, 10:37 AM:
deepakshenoy: CCTV footage from CST being shown, people shot outside the station, two guys came and opened fire , lobbed grenades
kunalgautam: #Help_Mumbai #mumbai JJ Hospital 022-23739400 St George Hospital -022–22620344,Bombay Hospital 22067676 extn216 requires blood donors ( …
startonomics: #mumbai NSG in complete charge, Military Top officials cmntd,DONOT QUANTIFY TERRORIST NO.They are highly motivtd [...]
