How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation?
I was surprised to see Jet airways promoting cheap tickets on Google, even when most of it’s flights remain cancelled!
The question is: How can India’s largest Airline not use internet and social media intelligently and aptly to reduce customer angst and activate customer support?
How can India’s largest airline be so naïve to waste it’s money [...]
6 Tips for Selling Online Video Ads!
1. It’s not just about reach, it’s about involvement and engagement: Explain to your clients about the involvement, sharability and engagement opportunities. Gone are the days of sales based on just impressions, registered users and reach.
2. It’s also about respecting consumers’ choice: The user will watch a video ad only if he/she chooses to. It’s [...]

