Published on February 2nd, 2017 | by Saurabh Pandey


Trends That Will Dominate Digital Marketing In 2017

Probably the fastest growing industry of the recent times, “Social Media Marketing” is ever-changing in its form and nature. Since its early days, where platforms were fussy and experts insisted that social media marketing was not a viable marketing strategy, we’re now witnesses to an era with rock-solid platforms, useful advertising options, and plenty of free opportunities to make our content public.

Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are 3 social media trends that will dominate 2017.

** Live Video platforms

In 2016, Facebook dropped a bomb that goes by the name Facebook Live, and the way people consume videos has been growing ever since. Everyone likes a good sneak peek, after all that is how we have always received everything from gossips, to our favourite TV shows and movies. These little tidbits create the perfect amount of uproar among the hungry masses who are just clamouring for good content. Increasing number of companies are using the live video feature to promote their products and seep through the minds of people.

** Buy Buttons Will Dominate

Facebook and Pinterest are two of the platforms that gained attention this year by introducing new “buy” functionality for their advertisers and users. Mobile users of Facebook and Pinterest who see a product they like in a sponsored post can now use one click to buy it, without ever logging out from the app. Instagram isn’t far behind on the trend, and we anticipate more social media platforms will follow.

** Social messaging

WhatsApp, in February 2016, announced the fact that it has reached its one billion mark and it has proven the fact that people over the year are turning to private social messaging. Companies are cashing in on this growing trend of social messaging, so much so that the year 2017 will see the drastic shift from social network to social messaging apps. This can be a great ecommerce options for companies as well.


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