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Published on July 28th, 2016 | by Saurabh Pandey

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5 Tips To Build Your Brand On Instagram

Are you wondering how to build your brand on Instagram. Then my friend you are at the right place.

According to a recent Forrester report, Instagram delivers brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Beside engagement, Instagram also helps you connect with your potential customers. From visual storytelling with user-generated content to creative 15 second video tops build brand social platform.

5 Tips To Build Your Brand On Instagram

Social Media Stats

Here are 5 tips to build your brand on instagram:

Find your place in the noisy social media

Don’t be lost in this social media noise, find your niche- set your brand apart from every other brand.  To get started you must be aware of: what is your brand’s main purpose? You need to be creative, unique and honest. You can be sometime mysterious but make sure you are not confusing your customer about the brand because confused customers = lost customer.

Find your influencers

An influencer on Instagram is someone who has power, reach and authority among their followers. So finding the right influencer for your brand is the most important aspect of building your brand. The influencers are typically categorized into three. First type influencers are those who have followers between 500 to 10,000. They are small brands who too are looking to build their portfolios. So working with them is a win-win situation. Second type of influencers are those who have followers between 25,000 to 1,00,000. These type influencers will charge for their works. Finally is the third type of influencers who have followers above 1,00,000. They are known as ‘Insta Celebs’. They will definitely work for your brand, but for compensation. But one thing to note here is to make sure that these ‘Insta Celebs’ influencers promote your brand naturally and organically to their followers. It’s very easy for fans to tell when an influencer is doing a “promoted post” for the money versus their true passion for the product.

Let your fans help tell your story

Ask your fans to tell story about your brand. For example if you are jewellery brand, then you must ask your fans to share your product photos to someone who they want to gift. Note: you must use a catchy and creative hashtag. In this way you will create a buzz around your brand and more and more people will be talking about your brand.

Create & curate content from fans

Beside creating your own content, create and curate content from your fans. Use the content on your website to promote your fans. Your fans would love that. For example: if you are a shoe brand, then you must run a campaign where you ask your fans to click a picture with your shoe and send it to you. You can use their photo for your website. In this way you are using your fans as models for your brand.

Use high-quality images

People generally spend few minutes scrolling through Instagram at a time. They only engage with  content that captures their attraction. Your brand needs to deliver inspiring, brand relevant, quality images to resonate with your target audience and communicate your story.

Quality images can mean a variety of things, from professional photos or those snapped on a camera phone to interesting composition and subject matter.

 

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