YouTube has become an important platform for B2B brands to engage with their audience and share their expertise through video content. Here are some good examples of B2B brands on YouTube that make great content:
HubSpot: HubSpot is a leading provider of inbound marketing and sales software, and its YouTube channel is filled with helpful tips and tutorials for marketers and sales professionals. Their content covers a wide range of topics, from email marketing to SEO, and is presented in an engaging and accessible format.
Salesforce: Salesforce is a customer relationship management software provider, and its YouTube channel features a variety of content, including product demos, customer success stories, and thought leadership videos. Their content is well-produced and informative, and is designed to help businesses improve their sales and marketing efforts.
IBM: IBM is a technology and consulting company that provides a wide range of solutions for businesses. Their YouTube channel features a mix of thought leadership videos and product demos, with a focus on emerging technologies such as AI and blockchain. Their content is informative and well-researched and is designed to help businesses stay ahead of the curve.
Cisco: Cisco is a leading provider of networking and collaboration solutions, and its YouTube channel features a range of content aimed at IT professionals and business leaders. Their content covers topics such as cybersecurity, cloud computing, and collaboration, and is presented in an engaging and informative format.
Intel: Intel is a technology company that provides processors, memory, and other hardware components for computers and mobile devices. Their YouTube channel features a mix of product demos, thought leadership videos, and behind-the-scenes looks at their manufacturing process. Their content is well-produced and informative and is designed to showcase their products and expertise.
In conclusion, these are just a few examples of B2B brands on YouTube that are making great content. By creating engaging and informative videos that showcase their products and expertise, these brands are able to connect with their audience and build a loyal following on YouTube. Whether you’re a marketer, sales professional, or IT manager, these channels are a great resource for learning and staying up-to-date on the latest trends and best practices in your industry.