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Digital Insight

Published on September 6th, 2021 | by Saurabh Pandey

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Dataquest Vision Board- Saurabh Pandey in Conversation with Rajesh Kumar of UI Path

With the advent of data science & analytics, HPC and automation, marketing, especially B2B marketing has evolved immensely over the past few years.   Today, B2B CMOs are endeavouring to bring the best practices from B2C marketing (like incorporating emotions and human values in the marketing programs) on one hand and contextualising the B2B buyer journey with relevant experiences that can enable buyers to make the right decisions.

In this video talk, Saurabh Pandey CEO dotConverse and Rajesh Kumar, VP of UI path discuss and touch upon the intricate yet fascinating dimensions of modern-day B2B marketing.

 

This interview is also published in DataQuest:

 


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