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Published on September 7th, 2016 | by Saurabh Pandey

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Five Pillars of Digital Marketing

Digital marketing is any marketing delivered via an Internet, mobile or tablet device. It’s complex and has many elements that must be integrated into your overall marketing plan. Therefore, organize your plans and related strategies around the five pillars of digital marketing:

  • Consumer
  • Content
  • Context
  • Commerce
  • Convergence

Let’s see the interrelationship between these five pillars:

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