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Published on June 27th, 2016 | by Saurabh Pandey

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Polar Cell Phone Nullifier: Interactive Marketing Campaigns

There’s nothing more annoying than going to a bar with your friends and watching as they can’t take their eyes off their smart phones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5 meter radius.
When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets.

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