Understanding The Buyer In B2B: Change your B2B Game
May 16th, 2022 | by Saurabh Pandey
A rapidly evolving world and increasing B2B marketing opportunities mean that you may now have a share of consumers you
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May 16th, 2022 | by Saurabh Pandey
A rapidly evolving world and increasing B2B marketing opportunities mean that you may now have a share of consumers you
May 5th, 2022 | by Saurabh Pandey
B2B marketing has changed radically in the age of the internet. It is no longer about cold calling businesses or
January 17th, 2022 | by Saurabh Pandey
Most people easily recall Coca-cola or Volkswagen due to their effective marketing strategies. Branding, however, is not just limited to
September 6th, 2021 | by Saurabh Pandey
With the advent of data science & analytics, HPC and automation, marketing, especially B2B marketing has evolved immensely over the
June 29th, 2021 | by Saurabh Pandey
According to Mc Kinsey, In the recessions of 2007–08, the top quintile of companies was ahead of their peers by about
June 29th, 2020 | by Saurabh Pandey
Webinar presented by ww.dotconverse.com on the relevance and importance of ecommerce for B2B companies. Some of the key points discussed
June 18th, 2020 | by Saurabh Pandey
In this webinar, presented by dotConverse, Saurabh Pandey, CEO, dotconverse and Arindam Dey, Founder BizAnekdotes, discuss about: 1) How data
May 26th, 2020 | by Saurabh Pandey
We addressed a few questions in the webinar. The transcript and the video are presented here: Our
May 12th, 2020 | by Saurabh Pandey
Marketing is transforming and how. We see 2 major transformative changes- the attention fragmentation of consumers’ and their changing buying
March 25th, 2020 | by Saurabh Pandey
These are turbulent times for the CMOs and their marketing teams. Not just because they need to think of a way
April 9th, 2019 | by Saurabh Pandey
Ever since 2010, Analytics has found its way in the Gartner Top trends of the year in some form or
March 11th, 2019 | by Saurabh Pandey
We have often asked this question about why do companies, especially the new age online marketplaces like Amazon, Ola, OLX