How Alibaba Uses Data To Revolutionise E-Commerce & Retail
January 15th, 2019 | by Saurabh Pandey
Within 20 seconds of the kickstart of Alibaba group’s annual 11.11 Global Shopping Festival, TOTAL GMV of gross merchandise value
Making Blockchain Damn Simple!
November 23rd, 2018 | by Saurabh Pandey
What is Blockchain? In 2008, Satoshi Nakamoto (pseudonym for one person or maybe a group of people) conceptualised the distributed blockchain. It
Digital Retail & Exhibition- The Millennial Consumer’s Playground
November 8th, 2018 | by Saurabh Pandey
At the recent Broadcast India exhibition in Mumbai, we witnessed various brands installing ipads at their stalls, so that users could browse
Facebook Marketplace In India, Now Disrupting OLX & Quikr?
September 19th, 2018 | by Saurabh Pandey
Let me begin by stating that in my opinion, FB globally has not caused any major set back to any
What Is Digital Transformation?
September 5th, 2018 | by Saurabh Pandey
Thus far, the marketing function was responsible for delivering consumer experience. This was justified because there were limited consumer interaction opportunities
How is GDPR Impacting Digital?
June 28th, 2018 | by Saurabh Pandey
GDPR or General Data Protection Regulation comes as a sigh of relief for consumers but adds a bit of a
Are You Building A Loveable Or A Buyable Brand?
June 22nd, 2018 | by Saurabh Pandey
The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable
Heidelberg & Oxford University press join hands with dotconverse
June 15th, 2018 | by Saurabh Pandey
Heidelberg & Oxford University Press prefer dotconverse for their Animated Explainer Video Tweet
Why Marketplace Model Is #Fail For Ecommerce?
October 22nd, 2014 | by Saurabh Pandey
Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether
5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
September 11th, 2014 | by Saurabh Pandey
It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not
Content Marketing In The Social Age
July 8th, 2014 | by Saurabh Pandey
Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing
Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!
April 17th, 2014 | by Saurabh Pandey
It’s important to realize that the moment a Brand steps into the social media, it should be ready to get
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