Growth of Influencer Marketing in B2B
February 22nd, 2022 | by Dhananjay Tomar
Influencer marketing reminds us of social media stars who sell beauty products or nutritional supplements on Instagram. However, you may
Browsing the "Blog" Category
Complete guide to SAAS Marketing
February 15th, 2022 | by Bhawana Vashisht
Traditional marketing focuses on brand promotion and physical interaction with the product. With SaaS, you must convince customers of your
What is ABX?
February 6th, 2022 | by Mamta Singh
ABX is an abbreviation for Account-Based Experience. For those who are familiar with ABM or Account-Based Marketing, this is a
Emerging Trends in B2B Marketing
January 24th, 2022 | by Dhananjay Tomar
B2B marketing has evolved in the past 2-3 years, especially due to the covid-19 pandemic. As the world is moving
Why Personal Branding is Essential in B2B Marketing?
January 17th, 2022 | by Saurabh Pandey
Most people easily recall Coca-cola or Volkswagen due to their effective marketing strategies. Branding, however, is not just limited to
Key Takeaways From The Transformation of Marketing Webinar
May 12th, 2020 | by Saurabh Pandey
Marketing is transforming and how. We see 2 major transformative changes- the attention fragmentation of consumers’ and their changing buying
How To Care For Pets During Coronavirus Outbreak!
April 3rd, 2020 | by Himanshu Mehta
In early March 2020, the World Health Organization declared that the COVID-19 novel coronavirus is a global pandemic. In the panic
How Marketers Can Shine In The Times Of COVID-19?
March 25th, 2020 | by Saurabh Pandey
These are turbulent times for the CMOs and their marketing teams. Not just because they need to think of a way
How Alibaba Uses Data To Revolutionise E-Commerce & Retail
January 15th, 2019 | by Saurabh Pandey
Within 20 seconds of the kick start of Alibaba group’s annual 11.11 Global Shopping Festival, TOTAL GMV of gross merchandise
How Alibaba Is Revolutionising Retail & E-Commerce
January 7th, 2019 | by Saurabh Pandey
With over 1 trillion USD spent online which is about half of the global commerce sales, China is at the
How Airbnb and Uber Used Growth Hacking For Early Traction
December 24th, 2018 | by Saurabh Pandey
Most of the new age businesses like Uber, Facebook or Airbnb, are launched as platform business models, wherein typically they
Can Blockchain Disrupt Uber & Ola?
December 16th, 2018 | by Saurabh Pandey
I had this discussion sometime back with a few colleagues and I thought of sharing the key thoughts from there
