Browsing the "Digital Insight" Category

Mobile Marketing!

November 23rd, 2008 | by Saurabh Pandey

Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!

The Story and Strategy of Money Portals in India

November 23rd, 2008 | by Saurabh Pandey

Money Portals have been around since last 10 odd years, but surprisingly none of them have evolved beyond just being a lead aggregator. The story of banking portals is similar too. The bank portals lack user friendliness and are also using digital space as a cheaper way to generate leads. Let's understand the nuances of this market and what's there ahead

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