Browsing the "Digital Insight" Category

Online Reputation Management- Part 1

November 26th, 2008 | by Saurabh Pandey

You do a Google search on your brand, and what do you see "Your Brand Sucks!" Many brands in India do not realise the impact of negative word of mouth ONLINE! It's important to track and optimise reputation online. How do we do it? Find from my real-life experience on how to initiate, sustain and track an ORM Campiagn!


World’s 1st NRI Video Talent Hunt!

November 24th, 2008 | by Saurabh Pandey

What does it take to address a niche community? And can we use Social Media, like a video platform, to effectively target and involve a niche community? My real experience for your consumption right here!


Technology Marketing in Digital Age!

November 23rd, 2008 | by Saurabh Pandey

As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!


5 Myths about Online Social Marketing!

November 23rd, 2008 | by Saurabh Pandey

Glamorous new term, at least here in India. And everyone wants to increase sales through Social Media. Does it work? Can it increase your sales conversions? Get your answers to these and other similar questions,through an innovative 'myth-buster-writing' approach!


Mobile Marketing!

November 23rd, 2008 | by Saurabh Pandey

Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!


The Story and Strategy of Money Portals in India

November 23rd, 2008 | by Saurabh Pandey

Money Portals have been around since last 10 odd years, but surprisingly none of them have evolved beyond just being a lead aggregator. The story of banking portals is similar too. The bank portals lack user friendliness and are also using digital space as a cheaper way to generate leads. Let's understand the nuances of this market and what's there ahead



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