Uncovering Your Target Audience: The Benefits of Defining Buyer Personas in Digital Marketing
January 27th, 2023 | by Saurabh Pandey
In the world of digital marketing, it is essential to understand your target audience in order to craft an effective
Browsing the "Digital Insight" Category
Unlocking the Power of Metaverse in B2B Marketing
January 27th, 2023 | by Saurabh Pandey
Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products
Dataquest Vision Board- Saurabh Pandey in Conversation with Avishek Banerjee, Founder, Upcide
February 28th, 2022 | by Dhananjay Tomar
Not so long ago, Investing in non-traditional opportunities was uncommon in India. As the middle class struggled to fulfill their
Dataquest Vision Board- Saurabh Pandey in Conversation with Rajesh Kumar of UI Path
September 6th, 2021 | by Saurabh Pandey
With the advent of data science & analytics, HPC and automation, marketing, especially B2B marketing has evolved immensely over the
Power of Digital for SMEs- Learnings & Best Practices in COVID Times
June 29th, 2021 | by Saurabh Pandey
According to Mc Kinsey, In the recessions of 2007–08, the top quintile of companies was ahead of their peers by about
Scale Up Your B2B Game With eCommerce
June 29th, 2020 | by Saurabh Pandey
Webinar presented by ww.dotconverse.com on the relevance and importance of ecommerce for B2B companies. Some of the key points discussed
How Data, Design Thinking & Content Drive B2B Marketing
June 18th, 2020 | by Saurabh Pandey
In this webinar, presented by dotConverse, Saurabh Pandey, CEO, dotconverse and Arindam Dey, Founder BizAnekdotes, discuss about: 1) How data
Key Takeaways From The Webinar- The Transformation of B2B Marketing With Digital
May 26th, 2020 | by Saurabh Pandey
We addressed a few questions in the webinar. The transcript and the video are presented here: Our
Key Takeaways From The Transformation of Marketing Webinar
May 12th, 2020 | by Saurabh Pandey
Marketing is transforming and how. We see 2 major transformative changes- the attention fragmentation of consumers’ and their changing buying
Is Analytics Over-Hyped?
April 9th, 2019 | by Saurabh Pandey
Ever since 2010, Analytics has found its way in the Gartner Top trends of the year in some form or
Why Is Amazon Investing In Autonomous Vehicles?
February 26th, 2019 | by Saurabh Pandey
A few days ago Amazon invested into a 2-year-old autonomous tech development company Aurora that is ed by ex-Google and
How Alibaba Uses Data To Revolutionise E-Commerce & Retail
January 15th, 2019 | by Saurabh Pandey
Within 20 seconds of the kick start of Alibaba group’s annual 11.11 Global Shopping Festival, TOTAL GMV of gross merchandise
