Browsing the "Digital Marketing" Tag

Technology Marketing in Digital Age!

November 23rd, 2008 | by Saurabh Pandey

As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!


Mobile Marketing!

November 23rd, 2008 | by Saurabh Pandey

Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!



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