Emerging Trends in B2B Marketing
January 24th, 2022 | by Dhananjay Tomar
B2B marketing has evolved in the past 2-3 years, especially due to the covid-19 pandemic. As the world is moving
Browsing the "Blog" Category
Why Personal Branding is Essential in B2B Marketing?
January 17th, 2022 | by Saurabh Pandey
Most people easily recall Coca-cola or Volkswagen due to their effective marketing strategies. Branding, however, is not just limited to
Key Takeaways From The Transformation of Marketing Webinar
May 12th, 2020 | by Saurabh Pandey
Marketing is transforming and how. We see 2 major transformative changes- the attention fragmentation of consumers’ and their changing buying
How To Care For Pets During Coronavirus Outbreak!
April 3rd, 2020 | by Himanshu Mehta
In early March 2020, the World Health Organization declared that the COVID-19 novel coronavirus is a global pandemic. In the panic
How Marketers Can Shine In The Times Of COVID-19?
March 25th, 2020 | by Saurabh Pandey
These are turbulent times for the CMOs and their marketing teams. Not just because they need to think of a way
How Alibaba Uses Data To Revolutionise E-Commerce & Retail
January 15th, 2019 | by Saurabh Pandey
Within 20 seconds of the kick start of Alibaba group’s annual 11.11 Global Shopping Festival, TOTAL GMV of gross merchandise
How Alibaba Is Revolutionising Retail & E-Commerce
January 7th, 2019 | by Saurabh Pandey
With over 1 trillion USD spent online which is about half of the global commerce sales, China is at the
How Airbnb and Uber Used Growth Hacking For Early Traction
December 24th, 2018 | by Saurabh Pandey
Most of the new age businesses like Uber, Facebook or Airbnb, are launched as platform business models, wherein typically they
Can Blockchain Disrupt Uber & Ola?
December 16th, 2018 | by Saurabh Pandey
I had this discussion sometime back with a few colleagues and I thought of sharing the key thoughts from there
Is There A Best Time To Post On Social Media?
December 10th, 2018 | by Saurabh Pandey
I have been asked this question many times, and I thought of bringing this up today and document through our
Account Based Marketing-The New Buzzword!
December 2nd, 2018 | by Saurabh Pandey
Account Based Marketing is the new buzzword today. You may be unfamiliar but if you have heard about Key Account
Making Blockchain Damn Simple!
November 23rd, 2018 | by Saurabh Pandey
What is Blockchain? In 2008, Satoshi Nakamoto (pseudonym for one person or maybe a group of people) conceptualised the distributed blockchain. It
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