November 24th, 2008 | by Saurabh Pandey
What does it take to address a niche community? And can we use Social Media, like a video platform, to effectively target and involve a niche community? My real experience for your consumption right here!
November 23rd, 2008 | by Saurabh Pandey
As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!
November 23rd, 2008 | by Saurabh Pandey
Glamorous new term, at least here in India. And everyone wants to increase sales through Social Media. Does it work? Can it increase your sales conversions? Get your answers to these and other similar questions,through an innovative 'myth-buster-writing' approach!
November 23rd, 2008 | by Saurabh Pandey
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
November 23rd, 2008 | by Saurabh Pandey
Money Portals have been around since last 10 odd years, but surprisingly none of them have evolved beyond just being a lead aggregator. The story of banking portals is similar too. The bank portals lack user friendliness and are also using digital space as a cheaper way to generate leads. Let's understand the nuances of this market and what's there ahead
