November 23rd, 2008 | by Saurabh Pandey
Glamorous new term, at least here in India. And everyone wants to increase sales through Social Media. Does it work? Can it increase your sales conversions? Get your answers to these and other similar questions,through an innovative 'myth-buster-writing' approach!
November 23rd, 2008 | by Saurabh Pandey
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
November 23rd, 2008 | by Saurabh Pandey
Money Portals have been around since last 10 odd years, but surprisingly none of them have evolved beyond just being a lead aggregator. The story of banking portals is similar too. The bank portals lack user friendliness and are also using digital space as a cheaper way to generate leads. Let's understand the nuances of this market and what's there ahead
November 22nd, 2008 | by Saurabh Pandey
There’s a very interesting article in a recent issue of Business 2.0 (http://money.cnn.com/magazines/business2/business2_archive/2007/09/01/100169862/index.htm) about top 10 game changing companies/start-ups. I found
