Is it easier to beat a Google than a Facebook?
December 1st, 2008 | by Saurabh Pandey
Millions of internet users start their daily internet surfing chore with Google; for many others Google is an irreplaceable tool
The Ultimate Online Social Experience!
November 28th, 2008 | by Saurabh Pandey
For anyone interested in online social behaviour , last 48 hours have been like a live case study. I have
Mumbai Terror Attack on Social Media!
November 27th, 2008 | by Saurabh Pandey
Twitter is shouting incessantly: Nov 27, 10:37 AM: deepakshenoy: CCTV footage from CST being shown, people shot outside the
Online Reputation Management- Part 1
November 26th, 2008 | by Saurabh Pandey
You do a Google search on your brand, and what do you see "Your Brand Sucks!" Many brands in India do not realise the impact of negative word of mouth ONLINE! It's important to track and optimise reputation online. How do we do it? Find from my real-life experience on how to initiate, sustain and track an ORM Campiagn!
World’s 1st NRI Video Talent Hunt!
November 24th, 2008 | by Saurabh Pandey
What does it take to address a niche community? And can we use Social Media, like a video platform, to effectively target and involve a niche community? My real experience for your consumption right here!
Technology Marketing in Digital Age!
November 23rd, 2008 | by Saurabh Pandey
As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!
5 Myths about Online Social Marketing!
November 23rd, 2008 | by Saurabh Pandey
Glamorous new term, at least here in India. And everyone wants to increase sales through Social Media. Does it work? Can it increase your sales conversions? Get your answers to these and other similar questions,through an innovative 'myth-buster-writing' approach!
Mobile Marketing!
November 23rd, 2008 | by Saurabh Pandey
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
The Story and Strategy of Money Portals in India
November 23rd, 2008 | by Saurabh Pandey
Money Portals have been around since last 10 odd years, but surprisingly none of them have evolved beyond just being a lead aggregator. The story of banking portals is similar too. The bank portals lack user friendliness and are also using digital space as a cheaper way to generate leads. Let's understand the nuances of this market and what's there ahead
Next Game Changers!
November 22nd, 2008 | by Saurabh Pandey
There’s a very interesting article in a recent issue of Business 2.0 (http://money.cnn.com/magazines/business2/business2_archive/2007/09/01/100169862/index.htm) about top 10 game changing companies/start-ups. I found
