-
World’s 1st NRI Video Talent Hunt!
What does it take to address a niche community? And can we use Social Media, like a video platform, to effectively target and involve a niche community? My real experience for your consumption right here!
-
Technology Marketing in Digital Age!
As technology marketers, are we looking beyond the distribution channels and push marketing? Are we looking deeper into the consumer behavior? Are we employing digital mediums and tactics to leverage efficiency and impact? Are we catching them young? My views on these and more such questions!
-
Mobile Marketing!
Case for developing a mobile platform for monetisation. What are the opportunities, challenges and information needs? The way to go ahead and innovative usage of mobile as a marketing medium. Written with a view of an early stage entrepreneur! You would like the thought-by-thought approach!
-
The Story and Strategy of Money Portals in India
Money Portals have been around since last 10 odd years, but surprisingly none of them have evolved beyond just being a lead aggregator. The story of banking portals is similar too. The bank portals lack user friendliness and are also using digital space as a cheaper way to generate leads. Let’s understand the nuances of this market and what’s there ahead…
-
Next Game Changers!
There’s a very interesting article in a recent issue of Business 2.0 (http://money.cnn.com/magazines/business2/business2_archive/2007/09/01/100169862/index.htm) about top 10 game changing companies/start-ups. I found a few of them very relevant and exciting, but a few, not so disruptive, for instance: 1) Blinkx: A web video search and ad insertion application- Google is already on it and they are trying to launch […]