How Social Media is changing brand communication paradigm
August 30th, 2010 | by Saurabh Pandey
I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an
Close Looping Your Social Media Marketing Campaign!
August 14th, 2010 | by Saurabh Pandey
While we all fret about the RoI from social media marketing, there seems to be little concern over how we
Group Buying! Game Changer or Not?
July 7th, 2010 | by Saurabh Pandey
So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you
Enterprise 2.0! How businesses are lapping up social media?
May 20th, 2010 | by Saurabh Pandey
What do you think will power the next generation enterprise? My long-time friend and the Editorial Director of The CTO
To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
May 12th, 2010 | by Saurabh Pandey
Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of
How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?
April 29th, 2010 | by Saurabh Pandey
Creating a facebook page is easy. But more important is what you do with it and how you create more
David and The Goliaths of the Job portals!
April 22nd, 2010 | by Saurabh Pandey
Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths
Facebook Notes- Thoughts
March 6th, 2010 | by Saurabh Pandey
A few days back I penned down some thoughts on facebook notes and while doing that I found facebook notes
Google Buzz- Is there a hidden agenda?
February 19th, 2010 | by Saurabh Pandey
Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. What happens if
Apple Tablet- Thoughts!
January 27th, 2010 | by Saurabh Pandey
Just thinking aloud: Is Apple launching it’s tablet to compete with Kindle only? Or is it a strategy to converge
Are they making a fool of you- the digital & social media trainers?
January 18th, 2010 | by Saurabh Pandey
I have been visiting various management institutions to speak on social media and digital marketing. It’s heartening to see that
Bean bags don’t make a Google!
January 1st, 2010 | by Saurabh Pandey
I am not an entrepreneur (so far!) or a CEO of an Indian Internet organisation, but I am an Indian
