November 26th, 2008 | by Saurabh Pandey
You do a Google search on your brand, and what do you see "Your Brand Sucks!" Many brands in India do not realise the impact of negative word of mouth ONLINE! It's important to track and optimise reputation online. How do we do it? Find from my real-life experience on how to initiate, sustain and track an ORM Campiagn!