Published on August 30th, 2010 | by Saurabh Pandey0
How Social Media is changing brand communication paradigm
I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.
I tried to display the above through illustrative models in the presentation.
For everyone’s benefit I have uploaded the presentation on slideshare, and am embeding it here as well.
Do let me know what you think of how social media is changing the communication and decision process paradigm!