Published on December 14th, 2010 | by Saurabh Pandey0
Social Media -Outsource or Not?
As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them.
I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts.
The above, however is easier said than done. My learning, is that it’s immensely difficult for one peron to wear so many hats, and it’s even more difficult to motivate people/users to discuss or particpate in engagement process, especially in India.
The reality is that for the corporates it’s even more difficult and challenging to maintain such a granular level of engagement.
So, while it’s good to say that the corporates should not outsource their social media efforts-the fact of the matter is-corporates should focus on creating policies, processes and KPIs, and leave the actual engagement wherever possible to outside agencies.
Having said that, a regular agency-client relationship will not work in this case. The agency will have to commit dedicated resources and the organisation/client needs to train them fully and commit investments over long term.
This is especially true for SMBs, who cannot afford to hire permanent experts right from the begining.
I posted this topic on Linkedin and received responses FROM OVER 15 EXPERTS- some of them are really insightful and present a comprehensive and holistic solution.
If you too have a few thoughts on the above, do share them herefor everyone’s benefit!