Published on June 21st, 2023 | by Bhawana Vashisht


Creating Effective B2B Email Campaigns: Best Practices

B2B email campaigns are an important component of marketing strategy, and their effectiveness can be backed up by statistics. In this blog, we’ll explore the best practices for creating effective B2B email campaigns, with examples and data to back them up.

Understand Your Audience

To create effective B2B email campaigns, it is crucial to understand the audience. According to a study by HubSpot, personalized emails have a 29% higher open rate and a 41% higher click-through rate than generic emails. Furthermore, emails with personalized subject lines are 26% more likely to be opened.

Clear and Compelling Subject Lines

Another key element of effective B2B email campaigns is the use of a clear and compelling subject line. According to a report by Litmus, 34% of email recipients open an email based on the subject line alone. Furthermore, subject lines that convey a sense of urgency can increase the open rate by 22%.

Personalization in the Body of the Email

Personalization is also important in the body of the email. According to a report by Experian, personalized emails have a 29% higher unique open rate and a 41% higher unique click-through rate than non-personalized emails.

Call-to-Action (CTA)

The use of a call-to-action (CTA) is another important aspect of effective B2B email campaigns. According to a report by Campaign Monitor, emails with a CTA button generate 28% more click-throughs than those without a button. Additionally, using contrasting colors for the CTA button can increase click-through rates by 10%.

Analyze Results

Finally, analyzing the results of email campaigns is crucial for refining future campaigns. According to a report by Mailchimp, the average open rate for B2B emails is 21.33%, while the click-through rate is 2.62%. These metrics can be used to benchmark the performance of email campaigns and make improvements for future campaigns.


“B2B Content Marketing 2022: Benchmarks, Budgets, and Trends-North America” by Content Marketing Institute

“The Ultimate List of Marketing Statistics for 2022” by HubSpot

“2019 Subject Line Benchmarks” by Litmus

“The 2019 Personalization Index” by Experian

“Your Guide to Email Design” by Campaign Monitor

“Email Marketing Benchmarks” by Mailchimp

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