India Strategy for Social Networking Sites!
February 17th, 2009 | by Saurabh Pandey
My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’. You can view the article
Browsing the "Digital Insight" Category
Social Media Experiment by Ford Fiesta!
February 4th, 2009 | by Saurabh Pandey
As we enter deeper into the recession period, brands are thinking of innovative ways to engage customers and create buzz.
Will ‘Technology’ Survive the Recession?
January 22nd, 2009 | by Saurabh Pandey
USD 250b technology giant in 2008 reduced to USD150m nobody in2009! Is this the beginning of the end of
eCommerce Chargebacks and Remedies
January 6th, 2009 | by Saurabh Pandey
According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B
10 Digital Trends to Observe in 2009
December 21st, 2008 | by Saurabh Pandey
The 10 digital trends to observe in 2009 is an insightful feature that showcases trends which can bring about a
Measure-Up Your Super-Performance Blog!
December 13th, 2008 | by Saurabh Pandey
The other day I was meeting a top executive of a Fortune 500 Tech Company, and I was telling him
Social Media Marketing and RoI
December 6th, 2008 | by Saurabh Pandey
For long this debate about ‘ the RoI from Social Marketing’, has been continuing. And at best, the answers
Is it easier to beat a Google than a Facebook?
December 1st, 2008 | by Saurabh Pandey
Millions of internet users start their daily internet surfing chore with Google; for many others Google is an irreplaceable tool
The Ultimate Online Social Experience!
November 28th, 2008 | by Saurabh Pandey
For anyone interested in online social behaviour , last 48 hours have been like a live case study. I have
Mumbai Terror Attack on Social Media!
November 27th, 2008 | by Saurabh Pandey
Twitter is shouting incessantly: Nov 27, 10:37 AM: deepakshenoy: CCTV footage from CST being shown, people shot outside the
Online Reputation Management- Part 1
November 26th, 2008 | by Saurabh Pandey
You do a Google search on your brand, and what do you see "Your Brand Sucks!" Many brands in India do not realise the impact of negative word of mouth ONLINE! It's important to track and optimise reputation online. How do we do it? Find from my real-life experience on how to initiate, sustain and track an ORM Campiagn!
World’s 1st NRI Video Talent Hunt!
November 24th, 2008 | by Saurabh Pandey
What does it take to address a niche community? And can we use Social Media, like a video platform, to effectively target and involve a niche community? My real experience for your consumption right here!
