What Is Digital Transformation?
September 5th, 2018 | by Saurabh Pandey
Thus far, the marketing function was responsible for delivering consumer experience. This was justified because there were limited consumer interaction opportunities
Browsing the "Digital Insight" Category
How is GDPR Impacting Digital?
June 28th, 2018 | by Saurabh Pandey
GDPR or General Data Protection Regulation comes as a sigh of relief for consumers but adds a bit of a
Are You Building A Loveable Or A Buyable Brand?
June 22nd, 2018 | by Saurabh Pandey
The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable
Heidelberg & Oxford University press join hands with dotconverse
June 15th, 2018 | by Saurabh Pandey
Heidelberg & Oxford University Press prefer dotconverse for their Animated Explainer Video
Why Marketplace Model Is #Fail For Ecommerce?
October 22nd, 2014 | by Saurabh Pandey
Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether
5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
September 11th, 2014 | by Saurabh Pandey
It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not
Content Marketing In The Social Age
July 8th, 2014 | by Saurabh Pandey
Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing
Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!
April 17th, 2014 | by Saurabh Pandey
It’s important to realize that the moment a Brand steps into the social media, it should be ready to get
Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement
April 7th, 2014 | by Saurabh Pandey
Many of you would have read about how an employee of AOL was fired about 6 months back because he
10 Social Media Ideas For Magazines
March 1st, 2014 | by Saurabh Pandey
dotConverse recently started working with one of India’s more popular auto magazines- MotoringWorld (previously BS Motoring) Over the last 3-4
How dotConverse Helped a Brewupub Regain it’s Reputation
December 21st, 2013 | by Saurabh Pandey
You all would have heard about the Lemp incident. It was a turning point for social media and service industry
How to Boost Reach, Attendance and Engagement for Your Next Event?
November 21st, 2013 | by Saurabh Pandey
Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to
